A playground for anyone to explore and grow their creativity through bite-sized and low-pressure activities. Encouraging habit-building and in-the-moment expression.

Skills

Branding, UI/UX, Concept Pitch

Software

Figma, After Effects

Duration

10 weeks (Student Project)

My Role

Branding, UI/UX, Research

Team

Cleo Williams, Kayla Salisbury
Aaliyah Diaz, Sudeepti Tammana

The Challenge

Creativity should feel joyful and effortless, yet people don’t have the time or mental energy for structured, time-consuming creative projects.

Creativity should feel joyful and effortless, yet people don’t have the time or mental energy for structured, time-consuming creative projects.

Creative expression often feels like it requires commitment or “being good” at art, and it’s difficult to find fun, low-pressure ways to draw or play creatively in short bursts.

Creative expression often feels like it requires commitment or “being good” at art, and it’s difficult to find fun, low-pressure ways to draw or play creatively in short bursts.

Playful yet Purposeful

We saw an opportunity to help creatives overcome burnout and find motivation through effortless and quick “micro-dosing” of creativity. We are a “habit-builder” rather than strictly a “game,” balancing both individual expression but still being part of a motivating and playful community.

We saw an opportunity to help creatives overcome burnout and find motivation through effortless and quick “micro-dosing” of creativity. We are a “habit-builder” rather than strictly a “game,” balancing both individual expression but still being part of a motivating and playful community.

01 Stay Creative Each Day

Choose from three different creative prompts to challenge your imagination in a quick, low-pressure way.

02 To Share & Be Inspired

Pan around to see your and your friends’ creations come to life in an open, interactive space.

03 Reflect on & Share Your Journey

Look back on your creations to either see a past day’s playground or complete the prompt. Be silly and use them to with your friends!

Designing with Distinction

The process centered on defining a brand that could stand apart in a saturated landscape while remaining cohesive across both visual identity and product experience.

The process centered on defining a brand that could stand apart in a saturated landscape while remaining cohesive across both visual identity and product experience.

We found that differentiation came from aligning every design decision, visual and digital, around a clear strategic position. By grounding the brand in what made it uniquely valuable, we were able to create a system where the identity and product reinforced each other, rather than existing as separate layers.