A visual system for Ladida, a festival empowering underrepresented artists who defy tradition and reconstruct their identity through experimental music.

Skills

Visual System, Branding

Software

Photoshop, After Effects, Figma

Team

Zoe Kackman

Duration

7 weeks

Celebrating Identity

The floating, punched-out circle motif echoes artistic experimentation and self-discovery, referencing hole punches and confetti—symbols of both removal and celebration.

Created through a layered process of screenprinting, scanning, and digital manipulation, the textured visuals experiment between analog and digital processes.