A visual system for Ladida, a festival empowering underrepresented artists who defy tradition and reconstruct their identity through experimental music.

Skills

Visual System, Branding

Software

Photoshop, After Effects, Figma

Team

Zoe Kackman

Duration

7 weeks

The Challenge

Translating Ladida’s values—experimentation, identity reconstruction, and nonconformity—into a bold, inclusive visual language and flexible system without relying on familiar or exclusionary clichés. How can we take these values and bring them into our design work and process as a whole?

Translating Ladida’s values—experimentation, identity reconstruction, and nonconformity—into a bold, inclusive visual language and flexible system without relying on familiar or exclusionary clichés. How can we take these values and bring them into our design work and process as a whole?

Translating Ladida’s values—experimentation, identity reconstruction, and nonconformity—into a bold, inclusive visual language and flexible system without relying on familiar or exclusionary clichés. How can we take these values and bring them into our design work and process as a whole?

Celebrating Identity

The floating, punched-out circle motif echoes artistic experimentation and self-discovery, referencing hole punches and confetti, symbols of both removal and celebration.

Created through a layered process of screenprinting, scanning, and digital manipulation, the textured visuals experiment between analog and digital processes.

Using Less to Say More

Throughout the process, we had to balance our initial instinct to push every design element to its extremes. Instead, we learned the need for restraint, knowing when to dial things back so the system remained cohesive, legible, and adaptable. Practicing this restraint helped certain elements shine, reinforcing that contrast and focus are what create impact.