✽ Crafting a new brand identity that balances sophistication with an inviting, approachable spirit for one of Portland’s most beloved and unique art galleries.

Skills Brand Identity

Skills Brand Identity

Software Illustrator, InDesign, Figma

Software Illustrator, InDesign, Figma

Course Corporate Brand Identity

Course Corporate Brand Identity

Duration 7 weeks, Solo

Duration 7 weeks, Solo

THE CHALLENGE

THE CHALLENGE

A gallery’s brand should be expressive yet understated to allow the artwork to shine. But Nationale is more than just a gallery—it’s also a bookstore, a gift shop, and a gathering place. What does an identity that reflects Nationale’s unique spirit without overshadowing the art it showcases look like?

Weaving together art, artists, and community

Weaving together art, artists, and community

Weaving together art, artists, and community

The monogram serves as a visual metaphor for the connection between Nationale and its community. Rooted in Nationale’s values, the design balances its uniqueness with neutrality—subtle enough as to not distract from the artwork, yet distinctive and personable in its own right.

The monogram serves as a visual metaphor for the connection between Nationale and its community. Rooted in Nationale’s values, the design balances its uniqueness with neutrality—subtle enough as to not distract from the artwork, yet distinctive and personable in its own right.

The monogram serves as a visual metaphor for the connection between Nationale and its community. Rooted in Nationale’s values, the design balances its uniqueness with neutrality—subtle enough as to not distract from the artwork, yet distinctive and personable in its own right.

Typography: TWK Lausanne 700, 300

TWK Lausanne serves as Nationale’s primary display and body typeface, offering a neutral yet versatile aesthetic. Its understated presence creates a dynamic tension with the brand’s supporting elements and colors, which introduce a subtle playfulness and depth.

TWK Lausanne serves as Nationale’s primary display and body typeface, offering a neutral yet versatile aesthetic. Its understated presence creates a dynamic tension with the brand’s supporting elements and colors, which introduce a subtle playfulness and depth.

TWK Lausanne serves as Nationale’s primary display and body typeface, offering a neutral yet versatile aesthetic. Its understated presence creates a dynamic tension with the brand’s supporting elements and colors, which introduce a subtle playfulness and depth.

Patterns and Shapes

Patterns and shapes extend Nationale’s identity, symbolizing community and the pathways visitors take throughout the gallery. These elements add a playful touch and capture Nationale's quirks and friendliness.

Patterns and shapes extend Nationale’s identity, symbolizing community and the pathways visitors take throughout the gallery. These elements add a playful touch and capture Nationale's quirks and friendliness.